Hello 👋

I’m Aniket, a Senior Frontend Engineer with 5+ years of experience building performance-critical, user-facing web applications at scale. I care deeply about clean architecture, real-world performance, and building interfaces that feel fast, predictable, and intuitive.

Most of my work sits at the intersection of product, performance, and frontend engineering. I’ve worked on large consumer and B2B platforms across e-commerce, AI tooling, design systems, and self-serve products—where frontend quality directly impacts revenue, adoption, and user trust.

I’ve built and scaled frontends at Yellow.ai, Rocketium, Velotio, and Jiffy.com, working primarily with React, Vue, Next.js, TypeScript, and Tailwind. From migrating legacy server-rendered apps to modern React architectures, to building AI-powered image editors, micro-frontends, and high-traffic design tools, my focus has always been on solving real problems—not just shipping UI.

Things I care about deeply:

⚡ Frontend performance — FCP, LCP, SSR/CSR trade-offs, bundle size, caching 🏗️ Scalable frontend architecture and design systems 🧠 Developer experience and long-term maintainability 🎯 Building features users actually feel and use

I enjoy working close to product and design, questioning assumptions, and simplifying complex systems. I strongly believe frontend engineering is not just about visuals—it’s about system design, correctness, and impact at scale.

I use this space to write about frontend system design, performance, real production lessons, and things I’ve learned building high-stakes web applications.

If you’re interested in frontend engineering beyond tutorials, welcome 🙂